Welcome!

I help businesses create content that builds brand trust and recognition.

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Introduction

I am a Project Manager and Content Specialist. For more than a decade, I have been helping businesses grow through strategic content and marketing. I specialize in content marketing, social media management, and virtual assistance. With my organizational skills, reliability, and industry knowledge, you can focus on what truly matters. Together, we will create content that will strengthen your brand and attract new customers.

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About me

Jana Pokorná – Project Manager, Content Specialist, and Copywriter

I am a Content Marketing Expert with over 10 years of experience in advertising and copywriting. I help brands create texts that sell their product and services and build relationships with customers.

I graduated from Tomáš Baťa University in Zlín, specializing in Marketing and Management. As a Project Manager, I helped brands like Nestlé and Škoda Auto develop their strategies to increase their reach and customer loyalty.

Since 2013, I have been working as a freelancer, focusing on project management and copywriting. I create high-quality and engaging content for various platforms, including e-shops, newsletters, websites, blogs, and advertising campaigns. I also design content strategies and meaningful content that resonates with target audiences and delivers measurable results.

My goal is to create content that not only captivates but also drives results – increased traffic, stronger brand, and higher conversion rates.

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Services and pricing

How can I help you?

  • Project Management:

    “I will help businesses launch new brands, build strong brand identities, and create strategic content.”

  • Content Marketing

    “I will help you with editorial leadership, corporate magazines, brochures, articles, and online content. High-quality content helps brands grow and build trust.”

  • Copywriting

    “As a copywriter, I create high-quality and engaging content for various platforms. I write for e-shops, websites, blogs, newsletters, and advertising campaigns. I write content that not only sounds good but also brings in customers and increases sales.”

  • Social Media Management

    “I will make sure that your Facebook profile is managed in a professional way – from content creation and planning to active audience engagement.”

  • Virtual assistance

    “I can handle a wide range of administrative tasks remotely – from scheduling meetings and managing emails to preparing presentations.”

My Pricing Approach:

  • I can give you in advance an estimated number of hours based on your assignment and project scope.
  • I charge based on the actual number of hours worked and keep detailed timesheets.
  • For long-term or regular collaboration, I offer a monthly fee agreed based on specific conditions.
  • My rates are derived from the type of service and project complexity, starting at CZK 500/hour
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References

Successful collaboration

I have helped dozens of companies create content that increases sales and builds customer relationships. Here are some examples of my work:

  • Led projects for the launch and sales growth of Kneipp beauty products and dietary supplements
  • Managed and coordinated brand strategy projects for various skincare, decorative, hair and fragrance brands at Givet Czech s.r.o.
  • Coordinated translations and linguistic proofreading for new board games and puzzles by Ravensburger
  • Managed content for the Marionnaud perfumeries corporate quarterly magazine, including a digital version linked to their e-shop
  • Oversaw content for “Shopping Guides” on the Heureka online comparison platform, providing in-depth explanations on various topics
  • Created web content for the Na Dědině 2, s.r.o. primary school
  • Coordinated a hybrid education model and individual learning at the Na Dědině, s.r.o. primary school, involving communication with teachers, parents, and institutions, along with planning and monitoring of the learning progress

You can find client and colleague testimonials on my LinkedIn profile in the Recommendations section. Here are a few of them:

Jana Kneschke – ideas, strategy, copy, mentoring
“Jana is one of the most hardworking yet humble person I know. She has extensive experience in both agency work and managing freelance projects. Her calm, rational, and always cooperative approach is a valuable asset to any team.”

Lucie Perlíková – copywriter, ideamaker
“I collaborate with Jana on projects for VORTUM. She is a meticulous and patient mediator between the client and the copywriter. Her openness and kind nature make working on projects smooth and deadline-friendly. Jana, thank you for your kind approach – it helps me tremendously!”

Kamila Janečková – marketing strategy
“Someone wrote below – ‘a patient professional’ – and that truly describes Jana. I would add that she is also a team player, fluent in English, and skilled in working with clients in an international setting. She is flexible, helpful, and reliable, she knows how to build strong client relationships, and always focuses on what really matters in every project. Thanks, Jana!”

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Contact

Contact me

Are you interested in working together or do you have any questions? Let me know how I can help, and we’ll arrange a consultation!

· Phone: +420 774 069 648
· E-mail: pokornajana@post.cz
· LinkedIn: Jana Pokorná LinkedIn
· Company ID: 72332824 (not a VAT payer)
· Bank Account: 467392001/5500 (Raiffeisenbank)